Amazon search is keyword-driven, which means that the text on your product pages will determine the results. Fortunately, there are a few steps you can take to optimize your Amazon store for better search results. Here are the basics: Keyword research, Product description, and images. Plus, get your product registered in Amazon’s Brand Registry.
Keyword research
Keyword research for Amazon is a vital component of optimizing your Amazon product listings. There are a variety of tools available online to assist you in identifying the most profitable keywords for your products. These tools can help you find popular search terms and predict which keywords your potential customers will search for. For example, reverse ASIN search can help you locate the most popular searches made for your product.
Once you have identified some keywords, you should try to use them in your product listing. You can also test these keywords an hour or so after you add them. You can include these keywords in the product listing’s main product description and key product features sections. You can also try including these keywords in your backend search terms section.
Product description
Your Amazon SEO product description is an important tool in attracting traffic to your product. Ensure that it is well-written and easy to read. List key features and benefits of your product in bullet points, and use bold text sparingly. It should also include the dimensions of your product, benefits of using it, and its uniqueness. However, avoid stuffing keywords into the description, as Amazon algorithms will detect this as an attempt to manipulate the ranking system.
Amazon’s search algorithm determines what products are shown to customers based on the order they appear in the search results. The order of the keywords in your Amazon SEO product description can significantly improve the chance of your product being featured.
Product images
Your product images play an important role in the success of your online shop. Using optimized product images will help drive traffic to your listing and convince buyers to purchase your product. There are several elements you need to consider when optimizing your product images for Amazon. Here are some of them: The quality of the image is important, it should be on a pure white background, it should be clear, and it should have a high-resolution photo.
Amazon’s A9 algorithm will prioritize products with high conversion rates, which is why the quality of your product images is so important. Your images should have a minimum of 1600 pixels on one side and be in the 500-10,000 pixel size range.
Your product images play an important role in the success of your online shop. Using optimized product images will help drive traffic to your listing and convince buyers to purchase your product. There are several elements you need to consider when optimizing your product images for Amazon. To gain more insights and guidance on leveraging product-led SEO for your online shop, you can explore the write up on Product-Led SEO available at https://kurtuhlir.com/product-led-seo/.
Amazon Brand Registry
The Amazon Brand Registry is a program that provides small businesses and sole distributors with a range of tools to help them sell their products on the site. It allows you to fully control your brand’s image and content, including how it’s displayed on the site, how it’s represented in the Amazon Buy Box, and how it’s described. But before you can take advantage of these tools, you’ll need to register your brand.
The brand registry is the first step in protecting your brand from counterfeit products. Once you’ve registered your brand, you can easily report any violations that are affecting your sales. This means that you can deal with listing hijackers and counterfeit products more easily than before. Previously, you had to either buy counterfeit products or deal with listing hijackers yourself – which could take days, or even weeks.