If you’ve ever wondered why the print industry continues to grow, here are a few key factors to consider. Some reasons this industry has remained so strong include a growing economy, digital technology, and print-on-demand. Combined, these trends are making print more accessible to the consumer and helping it to become a sustainable option.
China’s economy is growing at a consistently high rate.
China’s economy has been growing consistently since it opened up to the world in 1979. As a result, it has become the second-largest economy in the world in purchasing power parity, surpassing Japan’s.
But in recent years, growth has slowed, and the economy is beginning to suffer from structural weaknesses. A key driver is government spending.
This has led to indiscriminate construction. As a result, Beijing’s latest agenda focuses on stimulus to reinvigorate economic activity. Despite this, the government has also acknowledged that a new growth model is needed.
It needs to restructure its economy and focus on ensuring a balanced business environment. For this to happen, the government must improve the institutional structure and the rule of law.
In addition, it needs to address gaps in the economy. One area where this is necessary is in the property sector. Real estate accounts for a quarter of the country’s GDP.
Digital technology has increased productivity.
In the sites like Printivity.com, digital technology has been around for a while, but it’s only recently that the benefits have started to show up. This is due to a combination of faster and cheaper equipment and the fact that more firms are moving toward paperless operations. Those slow to embrace the digital age will be left in the dust.
The digital revolution has allowed us to automate mundane tasks and provide new efficiencies. For example, it allows for faster and cheaper postage. That, combined with real-time data sharing, means that companies can offer customized solutions to their clients.
As a result, the productivity of the industry is on the rise. Companies like Canon Solutions America or Printsafari.com have been leading the charge, investing in technological advances that allow them to produce high-quality short runs for a fraction of the cost.
Print-on-demand has become a sustainable option for fast fashion.
The clothing industry is responsible for a great deal of waste. According to the Ellen MacArthur Foundation, the fashion industry produces 10 percent of the world’s CO2 emissions.
A lot of this is due to the production of synthetic materials. For example, polyester has become the most popular synthetic fiber in the world.
One reason is that the cost of synthetic materials is much lower than those made from natural materials. However, there are other reasons.
Cheap, fast fashion is also a significant contributor to pollution. Fast fashion brands often work in sweatshops where workers are exposed to harmful chemicals. Workers are also underpaid.
The fashion industry is the second largest consumer of freshwater supply. Almost every stage of the production cycle involves the use of water.
In the past, designers would release a handful of collections a year. Instead, many labels release up to 20 unique collections in the same time frame.
Digital content distribution platforms allow businesses to upload and host content online on a digital content distribution platform.
Using digital content distribution platforms can help you share your content with a broader audience. These platforms allow you to upload your content online, which can be hosted on multiple sites. They also provide features to increase traffic and search engine optimization.
Getting your content noticed and shared can lead to sales and brand awareness. To do this, you need to understand the various channels available. The first step is to research your target audience. This includes understanding their information preferences and motivations. Next, you need to choose the proper channels.
The distribution channels you choose depend on the content you create. Therefore, you should know the pros and cons of each. Also, you should align your content with the audience’s preferences.
There are two main types of content: earned and paid. Earned channels include public relations, guest articles, product reviews, social shares, and forums. Paid media include pay-per-click advertising and produced influencer content.
Unified workflow and total visibility into production and capacity can’t produce quality results.
The print industry is not immune from modern-day pitfalls. There is plenty to worry about, from the shortage of skilled labor and materials to the rise of digital print. What is more, the competition is stiff. Hence, businesses are forced to up their game. To keep pace with the competition, printers and their clients need to adopt technology to help them achieve their business objectives. Aside from improving the quality of their print products, automation also increases the efficiency of their operations. This can be done by reducing the number of steps required to complete a particular job, which saves them time and money.
Another benefit is linking all your business functions into a single system. This allows your team to perform more efficient tasks while simultaneously enabling you to communicate with them across the organization. For instance, if you run many short-run jobs, automating the process can mean the difference between a profit and a loss.
New paper-based products with added functionality, such as paper-printed electronics, are needed.
The aforementioned has to do with the fact that paper is incredibly flexible and easily recyclable. Moreover, it is a very inexpensive substrate to work on. It also has several applications ranging from security printing to biomedical ones. As such, the print industry has a lot of room for innovation. An excellent example of this is paper-printed electronics.
One of the first uses of this technology was the telephone system. In the early 1900s, Albert Hanson filed the first patent for printed wires, which consisted of a flat sheet of paraffin paper attached to cables. Although modern incarnations have surpassed this feat of engineering, the idea was not lost on its pioneers. Today, it is used in various applications ranging from security printing to microfluidics.
Other notable uses of this technology are in the form of electronics and even in the condition of printed objects. Among these, the technology’s most impressive feat is in producing electronic circuits at a fraction of the cost compared to conventional manufacturing techniques. Hence, the market for printed electronic devices will only increase.