Although video has long been hailed as the marketing tool of the future, that time has already come. You will fall behind if you don’t incorporate video into your marketing plan. There is no need to worry if you are hesitant to begin. There are many highly qualified businesses that provide the video production services you require, even if you are unable to afford to engage an in-house video production team.
We’ll discuss the video production services you should look for in this article when choosing a business to handle your video marketing. It’s time to join the 60% of companies already employing video marketing and taking advantage of the ROI it provides.
There are a huge variety of video types and formats, and there is no assurance that the video production business you choose will provide the services you require for the video you want to make. Let’s examine the eight most prevalent video-producing services in more detail:
Services for Event Video
Event videos can be multi-camera productions or “recap” videos, and their lengths can range from 30 seconds to more than three hours. For lectures, meetings, sporting events, weddings, performances, and other live events, this kind of service is utilized.
Services for commercial and advertising video
Commercials can be animated, scripted, or docu-style and typically last between 30 and 90 seconds. These services could include pre-roll, sponsored content, branded content, etc.
Services for Promoting Documentary Videos
These short, one to thirty-minute videos present stories through interviews. This genre often includes infomercials, trip videos, and promotional videos.
Services for Corporate Videos
Corporate videos range in length from one to sixty minutes and can be anything from lengthy training videos to videos about company culture to advertisements.
Services for Real Estate Videos
Real estate movies are frequently under five minutes long and include a variety of filming techniques, including time lapse, sliders, drones, and more, to produce enticing viewing experiences.
Services for Educational Video
Explainer videos, PSAs, tutorials, and how-to videos are examples of educational videos. They can be brief videos that last 30 seconds or longer ones that cover more ground.
Video Music Services
An artist lip-syncing to produce a video for their song is exactly what you would expect from music video services, but they can also be employed by other clients if the video doesn’t require an audio narrative. These could include trailers and teaser videos.
Services for social media videos
Social media videos typically last between 15 and 60 seconds and may contain narration, music, and text. Across all social media networks, this kind of video is popular, and it does especially well on Facebook, Instagram, TikTok, Instagram Reels, and the majority of TikTok equivalents.
Since a single film can be used in a variety of ways, video production businesses can quickly earn their money back over and over again. The same video may be used virtually anywhere, including your website, email marketing, social media, and other online platforms. Your investment in video creation services is maximized and your ROI is increased by using your video in various contexts throughout your marketing initiatives. Whether you bring your video production services in-house or outsource to a reputable video production firm, with the knowledge and advice in this article, you have everything you need to develop an absurdly effective video marketing plan.